The making of...

Location Day 3

Today, we filmed the final scenes for our music video. This included the crucial lip-synching and various other shots such as Chloe getting ready to go out.

The locations were Chloe's bedroom and the Media Studies pod. Chloe's bedroom was used for lip-synching, where her and Eve would both lip-synch to the song 'Fashion' alone and then once together. Also shot in Chloe's bedroom was a scence where Chloe has her wardrobe open and is throwing things out as she is pulling out an item of clothing and deciding if it is something she should wear for her day out. When we were in Chloe's bedroom, we also dressed up a mannequin with accessory items such as sunglasses, a boa and necklaces. We thought this would tie in well with our theme as fashion is all about being experimental.

After we finished filming in Chloe's bedroom, we went to the Media Studies pod. We wanted to use the green screen so that we could add effects in the background while Chloe is lip-synching. However, once we got into the pod, we decided it would not be necessary for us to use the green screen as all we needed was a plain background, and since the walls in the pod are white, we decided to go with this option. Chloe was styled as two icons, the first was Audrey Hepburn. Chloe's hair was put in an updo with a jewelled band tied around it so it would imitate a poster of Hepburn. Chloe was also styled as Twiggy. Her hair was again in a simple updo, this time more subtle and her eyes were dark, with eyelashes drawn along her lower lashes.

The problems we faced were not major, however, Chloe's bedroom was quite small, therefore we had to adjust the tripod to make it a smaller width in order for it to be in a suitable position and for it to fit within the space provided. Another probelm was that when we were dressing up the mannequin, the acessories kept falling off and so had to be secured with grips, this was time-consuming, however, it worked well in the end.

What went well was that Chloe had a lot of accessories, so it gave us a lot of lots of ideas to play around and experiment with the mannequin.

Posted by Komal Gorasia

Location Day 2.

This is where we decided to shoot on the second day of shooting. This is where we shot the outside location for the church scenes. Unfortuanetly we were unable to use the inside of the church for shooting, but we were able to use another church near by to get the shots we needed for the video.

Posted by Chloe Barnham

Costume part 2.

These are the outfit choices that we made for our second day of shooting. This is the outfit the church scene.

Shooting Day 2

Weather

As we are shooting outside today we decided that it was important to look at the weather forecast for the day ahead. There is forecasted rain where we are shooting and so we have had to think of ways to either shoot around the rain or to still shooting the rain without effecting our footage. 

Costumes Part 1.

These were the final decisions made on costume for the first part of our shoot. 

Posted by Chloe Barnham 

Planning of video shoot

List of locations:
1) Church (Stanmore) - opening scene in black and white
2) Studio (Stanmore) - Close ups of Chloe in different outfits
3) Bedroom (Chloe's bedroom) - Throwing clothes and shoes out of wardrobe
4) Street or open space (Eve's area) - Walking down with different outfits and shoes.

Main Props:
Four to five different pair of shoes for Street scene  (Eve's and Chloe's)
Bright make-up
Four to five different bags
Various colourful clothes
Big statement jewellery

Props for all scenes
1) Church
-A shoulder padded top (any colour)
- Plain black trousers
- Chloe's black heels
-  Hair all back
- Minimum make-up
- Main shoes which will be 'worshiped' in scene (Eve's)

2) Studio in Stanmore
First shot - DT block female mannequins (2)
Mannequin 1 - Bright pink dress (Eve's)
Mannequin 2 - Sequined dress (Chloe's)

Second shot- Face shot
Hair up
Plain T-Shirt (Chloe's)
Big statement jewellery (Chloe's)
Make-up, like famous Twiggy shot

Third shot
Slogan top (Chloe's)
Black tutu (Chloe's)
Bright make-up
Hair all pinned back
Shoes - plain

Fourth shot
A big mess of random clothes, shoes and bags.

3) Bedroom *performance*
White top
Leggings
Hair in rollers
Make-up is plain and simple

4) Streets/ open space
Outfit one
Basic black top
Plain black trouers
Black waist coat
Blue tights underneath trousers for colour
Shoes with red sole (Eve's)
Sequined belt

Outfit two
Leopard print leggings
Ankle boot heels (Eve's)
Bright pink jumper
Plain black T-Shirt

Outfit three
Leopard print faux fur jacket
Bright blue tights
Nude colour wedges

Outfit four
Tartan print tights
Black military style boots (Chloe's)
Blue and black prom dress
Black T-Shirt

Outfit five
Tartan print tights
Black military style boots (Chloe's)
Blue and black prom dress
Black T-Shirt
Black sequined belt
Red and blue big chain necklaces
Bright pink fluffy cross body bag

Posted by Eve

Deconstruction of Madonna's Material Girl

This the video from Madonna’s single ‘Material Girl’, released in 1895 and is taken from her album ‘Like a Virgin’. The video was directed by Mary Lambert, who also directed videos for Annie Lenox, Mick Jagger and Janet Jackson. She also directed Madonna’s videos for Borderline, Like a Virgin, Like a Prayer and La Isla Bonita. Throughout these videos you can see how Madonna’s star text, something Goodwin says is demanded by the record company, was being developed through her music videos, as her appearance in all of the videos except for La Isla Bonita was as her dressed in the typical clothes that we would have expected to see Madonna in the 1980s. There is also a reoccurring theme of the car in the videos for Borderline, La Isla Bonita and Material Girl. The song has become synonymous with Madonna, being one of her biggest selling hits and she now even has a clothing range called Material Girl.

There is a clear relationship between the lyrics and the visuals in this video, with her being surrounded by expensive material things, such as diamonds. The relationship between the music and lyrics is strong and does help to reinforce what she is telling us and what she is singing about. It also reinforces the message at the end that she doesn’t pick the man just because he gives her lots of expensive things. There is also a relationship between the music and the visuals as this is a pop video, and so the video is fun and tongue-in-cheek.

The key part of this video is the interstitial references, where Madonna is clearly recreating scenes from Marylin Monroe’s performance of the song ‘Diamonds are a girls best friend’ from the film ‘Gentlemen Prefer Blondes’. In the videos both women have blonde curly hair, a floor length pink dress on a elbow length dinner gloves on. Aside from the women’s presentation the setting for the videos are also similar. They are both in large blank rooms with red backgrounds and red steps. They are also surrounded by men dressed the same and the men in both videos are holding red hearts at certain stages of the video. Madonna also goes as far as to copy the dance routine used in the original.

What we want to take from this video when were making ours is the fact that she has a story before the music begins, something that we want to do in our video. We have also taken ideas from this in recreating the shots, like she has with the ‘Gentlemen Prefer Blondes’ shot.

Posted By Chloe Barnham