Animatics

Here is an animatic of a few seconds of our music video. This is a brief outline of what the sequence would look like and consist of in our music video.

By Komal Gorasia

Pitch

The song we have chosen is called ’Fashion’ by British-Australian elctro-pop group Rogue Traders. The bands biggest hit has been ‘Voodoo Child’. In their videos the band generally use a contemporary look, using a lot of effects. There is no official video for ‘Fashion’ and like its other hits this song is electro-pop.

The target audience for the song is likely to be girls aged between 15 to their late 20s, as this is the age that the topic of the song relates too, as this is the age bracket when girls are most likely to be into fashion. The genre of the song is also a clue as to the age group who will listen to this song and watch the video. We also believe that the tastes of this target audience are girls who listen to pop music and like bands such as JLS, Justin Bieber and Katy Perry and watch TV programmes like The Hills, The City and probably Gok’s Fashion Fix, as this song is used in the title credits to the Channel 4 programme.

Part of this video will be performance, with one girl playing the role of the lead singer. These are the parts of the video where we will focus on using the close ups to construct the ‘star-image’ which a record company demands in videos, something that Vernallis says is a convention of music videos. Our idea for this section is that she will either be singing into a mirror, whilst getting ready. We want the video edited together fairly quickly, like a montage of different shots. The quick edited shots are something that we feel is linked to the specific genre.

We want the video to start before the music video starts. Our initial idea is to have the same girl walking up into a church and then praying to a handbag or a pair of shoes, suggesting that she worships fashion. The idea for the video to start before the music is inspired by the Lady Gaga video to Telephone.

Another of our ideas is to have interstitial references with our main singer recreating famous fashion moments or photographs, for example a photograph of twiggy or Audrey Hepburn in Breakfast at Tiffany’s.

We also like the idea of a reoccurring image of shoes in the video. Our an initial idea is that this could be something carried over onto the CD cover, this was inspired by Kate Bush’s album cover to ‘The Red Shoes’.

There will be some relationship between the lyrics and the visuals in the video as the video will focus on fashion, which the song is about. There may be some direct references to the lyrics throughout the video, in one particular instance when the lyrics say “everything looks better with heels three inches high”, there will be a shot of shoes.

Posted by Chloe Barnham and Komal Gorasia

Lyrics

Fashion is the only cure
It always leaves you wanting more
Fashion people know the score
Ah? Fashion!

I'm just a slave to it all

[Verse 1]
Walking down the street feeling like she is complete
She's got her Gucci, Prada, Louis, Saba
Isn't that neat
She thinks that everyone is looking as she's passing them by
And everything looks better with heels three inches high

Fashion!
Step back
Every street's a catwalk when you?re looking like that

[Chorus]

I'm just a slave to it all
Get rich, stay kitch, give me another hit
I'm just a slave to it all
Couture, some more, fashion?s the only cure

[Verse 2]

Walking down the street with her new man no-one's seen
She's laughing, joking, smiling hoping everyone sees
She's got the perfect guy to match her image alright
She loves it when she sees the girls have envious eyes

Fashion!
Step back
Every street's a catwalk when you're looking like that
Fashion!
It's so cool
When life is like a video and magazine shoot

[Chorus]

Fashion is the only cure
It always leaves you wanting more
Fashion people know the score
Ah? Fashion!

[Chorus]


Posted by Chloe Barnham

Chosen Track

The song that we have chosen to make a music video for is 'Fashion' by the Rogue Traders. Rogue Traders is a British-Australian electro pop rock band formed in 2002. They are famous for their dance song 'Voodoo Child', released in 2005. In 2006, 'Voodoo Child' reached number 3 in the UK Singles Chart. 

Their image is contemporary, along with their songs and music videos. Their videos have a lot of effects to create a modern look. This is the case in the video for 'Voodoo Child', where it is animated.

The target audience for this particular song is mainly girls aged 15-late 20s. This is because the song talks about a topic which relates to girls, fashion. It also has expensive brands recalled in the second verse. The research conducted to find the target audience would take place on forums, and Facebook would be used to start a group. MySpace may also be used to craete the band website.

The ideas that we have for the video are that the main person used in the video should be a teenage girl. The video would follow her around, in her bedroom and various other places, showing her with all of her clothing and accessories. This would relate to the song, which expresses how important fashion is and may also be talking about spoilt people and how they react to fashion.


Posted by Komal Gorasia