Location 1.

This is the location for the first part of our shoot. WE decided to shoot in this park in Dollis Hill as it was close to one of the groups houses and therefore easy and convenient for us to get to. We also liked the park because it was relatively quite during the day, although with it being a public place there was still some people around which made it difficult to shoot. We thought that this was a good place to shoot as the scenery was quite simple but still looked pretty and effective. 

 Problems with where we were shooting: 

Because we were shooting in a public place there were people that were coming in our way of shots, however this problem was minimal as we shot in the middle of the day on a weekday, when not many people were in the park. 

Where we was shooting was close to a road so we had traffic noise on some of our shots, restricting the amount of natural noise that we could have in the video, however this was not really a problem as we didn't want to use any of the natural noise anyway. 

Posted by Chloe Barnham

Group Meeting 3

In this meeting we discussed ideas for costumes, locations and we decided that we needed to set out a shooting scedule so we knew when and where we would shoot each shot. We designed how we would set this sheet out and decided when and where each shoot would take place.

In this meeting we also discussed how we would neeed to write to the people who own the copyright to our song and ask for permission to use the track we had discussed. We also decided that we needed to continue to ook at other album covers and music videos so that we were sure that our video would be appropriate for this style of music. We agreed that between us we would look at Pink's video for 'Get The Party Started', Madonna's 'Material Girl' and Wigfields 'Saturday Night'.


Posted by Chloe Barnham

Behind the scenes Day 1

A few initial for costumes

These shots are some of the ideas that we have had for costume for our video. 

Group Meeting 2

In our group meeting we decided that the next step for us would be to create an anomatic for our video. This would give us an idea of how the shots will look when they are edited together and how they will fit in with the music. In our group meeting we also made some decisions regarding the costumes and props we are going to use in the video. 

Between now and our next group meeting we plan to upload our finished storyboards to the blog and produce an anomatic.

Posted by Chloe Barnham 

Treatment

Initial Treatment 

1. Opens with the girl walking into church.
2. Series of fast edited shots. 
3. Performance.
4. Shot of Shoes- running (chorus)
5. Performance.
6. Throwing clothes out of the wardrobe.
7. Covering the camera with clothes. 
8. Performance. 
9. Shot of shoes- running (chorus)
10. Series of fast edited shots. 
11. Performance. 
12. back to church. 

Second Shot List for Music Video

Second Shot List:


1. Establishing shot of church.
2. Long shot of girl- See her whole body as she walks up the path.
3. Front shot as she walks up stairs towards church.
4. Close up of face as she pushed door open.
5. Reverse shot of her walking through door.
6. Close up of shoes from behind as she walks down aisle. Follow this shot as she walks.
7. Kneels down
8. Mid shot of her in prayer (so we know what she's doing)
9. Mid shot from behind. Raises up to see a pair of shoes which she is worshipping.
10. Close up of shoes.
11. Close up girls face.


*SHOTS 1-11 SEEN BEFORE THE MUSIC BEGINS


12. Shot fades into close up of 'Twiggy shot'
13. Mid shot of mannequins
14. Shot of model posing
15. Shot of her in slogan top
16. Repeat of shot 12
17. Repeat of shot 13
18. Repeat of shot 15
19. Repeat of shot 14
20. Repeat of shot 12


*SHOTS 12-20 ARE A MONTAGE WITH QUICK EDITS


(A few of the shots 12-20 are repeated to fill up the backing track along with a shot of her outfit changing in the four different areas she stands in)


21. Performance shot of the girl singing
22. Close up of shoes
23. Performance shot of the girl singing
24. Mid shot of girl in church singing to the camera
25. Shot of shoes
26. Performance shot of girl singing
27. Girl throwing clothes out of her wardrobe
28. Girl covering camera with skirt or dress
29. Long shot of the girl walking past three lampposts and changing outfits or her bag
30. Performance her singing
31. Mid shot of mannequins
32. Performance shot
33. Her walking past lammpost again
34. Performance shot of the girl
35. Performance shot of her singing close up
36. Close up of shoes running (quick edit)
37. Girl posing like Blondie album cover, also performing song
38. Montage of mannequins, model pose, slogan top and shoes
39. Girl goes back to church
40. She leaves
41. Close up of her looking back
42. Close up of her shoes
43. Close up of her feet as she walks away for the church


Posted by Komal Gorasia

Group Meeting

During our lesson, we decided that we should swap the shots around and add more as the initial treatment was far too short. To get an idea of how many more shots we needed, we first wrote how long each shot would last next to the shot number. We then listened to the track and as we had an idea of what the audio we would hear when seeing the visuals. this helped us make more adjustments to our initial treatment and shot list as we were now able to think about how long each shot will last and if that fits with the music.
Between now and the next meeting we plan to finish off our storyboards.


Posted by Chloe Barnham and Komal Gorasia

Initial shot list for music video.

Initial shot list:

1. Establishing shot of church.
2. Long shot of girl- See her whole body as she walks up the path.
3. Front shot as she walks up stairs towards church.
4. Close up of face as she pushed door open.
5. Reverse shot of her walking through door.
6. Close up of shoes from behind as she walks down aisle. Follow this shot as she walks.
7. Kneels down
8. Mid shot of her in prayer (so we know what she's doing)
9. Mid shot from behind. Raises up to see a pair of shoes which she is worshipping.
10. Close up of shoes.
11. Close up girls face.
12. Shot fades into close up of 'Twiggy shot'
13. Mid shot of mannequins
14. Shot of model posing
15. Shot of her in slogan top
16. Repeat of shot 12
17. Repeat of shot 13
18. Repeat of shot 15
19. Repeat of shot 14
20. Repeat of shot 12
21. Back to church. Girl before is giving a service to a small group. Mid shot of her talking.
22. Shot of women.
23. Close up of all the women's shoes.
24. Close up to see that she is reading from a copy of Vogue, symbolising the bible.
25. Recreate opening shot from Breakfast at Tiffanys.
26. Close/mid shot of girl singing into mirror performing song.
27. Close up of girls shoes running during chorus- different shoes and quickly edited.
28. Girl posing like Blondie album cover, also performing the song.
29. Repeat shot 13
30. Repeat shot 15
31. repeat shot 14
32. Repeat shot 12
33. Flash back to shot 28
34. Repeat of shot 27- different shoes.
35. Go back to church.
36. Everyone is leaving the church- being seen out by the 'vicar'.
37. 'Vicar' goes to leave.
38. Close up of her looking back.
39. Close up of shoes.
40. Close up of her feet as she walks away from the church.

Posted by Chloe Barnham and Komal Gorasia

Deconstruction of Lady Gaga's Telephone video.

 This is the video to Telephone by Lady Gaga featuring Beyonce. The video was released in 2010 and was direct by Jonas Akerlund. The video starts where Lady Gaga's video to 'Paparazzi' finished (a video also directed by Akerland), with Gaga being put into prison for poisoning her boyfriend. The video runs like a film, with credits at the start telling us who directs it, stars in, who produced it and who wrote, lasting 9:30 minutes, it is unusually for a music video however Lady Gaga has built up an image around doing things to her videos, music and image that make her stand out from other stars. This is what Goodwin calls 'star-image' and this is something built upon in this video. Close up shots of her are used to show the quirky clothing that she wears, something synonymous with Lady Gaga. Appearances of her in the press of her at performances and in everyday life, have all helped build this image of her being a star who wears odd clothes, which in turn generates press attention and therefore more interest in the star. The outfits have become an iconography for Lady Gaga, often using close ups in her video like the one seen below for her video to 'Poker Face', as she is now expected to wear clothes both in videos and in general that will shock us.





Close up establishing 'star-image' in Poker Face



Close up establishing 'star-image in Paparazzi'





The relationship between the lyrics and images in this video is the reoccurring telephones throughout the video. This reinforces the importance of telephones to the lyrics and emphasises what the lyrics mean. The idea of a reoccurring image is something that we also want to use in our video, but we want to have shots of shoes running through the video, as this is something that is more appropriate for our song. The shot of shoes is inspired by a similar shot used in this video. The relationship between music and lyrics also occurs when she is dancing in jail like shes in a club whilst she sings "left my heart on the dancefloor". She see's this space as her dance floor.

There is also a use of voyeurism in this video, something which Goodwin suggests is a convention of music videos. Throughout there a CCTV shots of inside the women's jail, not only emphasising where these women are but also that they are being watched without knowing in a sexual way as they dance around in their underwear.

There is a lot of intertextuality in this video. Firstly with the use of different brands used throughout such as Diet Coke, Poloaroid and Virgin.

There is also a lot of intertextuality in terms of references to American culture, such as the American diner, fast food, cookery shows and the desert setting, referring to country and western films. In the video there is also reference to Quentin Tarantino's, Kill Bill, with the car that the two girl drive being similar to the one in the film and Michael Jackson with a dance move done by Lady Gaga as she leaves prison. Theses references bring humour to the video as they are done in a sort of tongue-in-cheek way and also it helps create this feeling that you are watching a movie rather then a music video as all these things help to move the narrative along.



Car used in 'Telephone'



Car used in Kill Bill



We have also taken some inspiration from this videos opening as we wanted the video to begin before the music and we also like the use of a number of static shots used at the start of the video used to focus in on certain objects like the CCTV camera.


By Chloe Barnham 

Animatics

Here is an animatic of a few seconds of our music video. This is a brief outline of what the sequence would look like and consist of in our music video.

By Komal Gorasia

Pitch

The song we have chosen is called ’Fashion’ by British-Australian elctro-pop group Rogue Traders. The bands biggest hit has been ‘Voodoo Child’. In their videos the band generally use a contemporary look, using a lot of effects. There is no official video for ‘Fashion’ and like its other hits this song is electro-pop.

The target audience for the song is likely to be girls aged between 15 to their late 20s, as this is the age that the topic of the song relates too, as this is the age bracket when girls are most likely to be into fashion. The genre of the song is also a clue as to the age group who will listen to this song and watch the video. We also believe that the tastes of this target audience are girls who listen to pop music and like bands such as JLS, Justin Bieber and Katy Perry and watch TV programmes like The Hills, The City and probably Gok’s Fashion Fix, as this song is used in the title credits to the Channel 4 programme.

Part of this video will be performance, with one girl playing the role of the lead singer. These are the parts of the video where we will focus on using the close ups to construct the ‘star-image’ which a record company demands in videos, something that Vernallis says is a convention of music videos. Our idea for this section is that she will either be singing into a mirror, whilst getting ready. We want the video edited together fairly quickly, like a montage of different shots. The quick edited shots are something that we feel is linked to the specific genre.

We want the video to start before the music video starts. Our initial idea is to have the same girl walking up into a church and then praying to a handbag or a pair of shoes, suggesting that she worships fashion. The idea for the video to start before the music is inspired by the Lady Gaga video to Telephone.

Another of our ideas is to have interstitial references with our main singer recreating famous fashion moments or photographs, for example a photograph of twiggy or Audrey Hepburn in Breakfast at Tiffany’s.

We also like the idea of a reoccurring image of shoes in the video. Our an initial idea is that this could be something carried over onto the CD cover, this was inspired by Kate Bush’s album cover to ‘The Red Shoes’.

There will be some relationship between the lyrics and the visuals in the video as the video will focus on fashion, which the song is about. There may be some direct references to the lyrics throughout the video, in one particular instance when the lyrics say “everything looks better with heels three inches high”, there will be a shot of shoes.

Posted by Chloe Barnham and Komal Gorasia

Lyrics

Fashion is the only cure
It always leaves you wanting more
Fashion people know the score
Ah? Fashion!

I'm just a slave to it all

[Verse 1]
Walking down the street feeling like she is complete
She's got her Gucci, Prada, Louis, Saba
Isn't that neat
She thinks that everyone is looking as she's passing them by
And everything looks better with heels three inches high

Fashion!
Step back
Every street's a catwalk when you?re looking like that

[Chorus]

I'm just a slave to it all
Get rich, stay kitch, give me another hit
I'm just a slave to it all
Couture, some more, fashion?s the only cure

[Verse 2]

Walking down the street with her new man no-one's seen
She's laughing, joking, smiling hoping everyone sees
She's got the perfect guy to match her image alright
She loves it when she sees the girls have envious eyes

Fashion!
Step back
Every street's a catwalk when you're looking like that
Fashion!
It's so cool
When life is like a video and magazine shoot

[Chorus]

Fashion is the only cure
It always leaves you wanting more
Fashion people know the score
Ah? Fashion!

[Chorus]


Posted by Chloe Barnham

Chosen Track

The song that we have chosen to make a music video for is 'Fashion' by the Rogue Traders. Rogue Traders is a British-Australian electro pop rock band formed in 2002. They are famous for their dance song 'Voodoo Child', released in 2005. In 2006, 'Voodoo Child' reached number 3 in the UK Singles Chart. 

Their image is contemporary, along with their songs and music videos. Their videos have a lot of effects to create a modern look. This is the case in the video for 'Voodoo Child', where it is animated.

The target audience for this particular song is mainly girls aged 15-late 20s. This is because the song talks about a topic which relates to girls, fashion. It also has expensive brands recalled in the second verse. The research conducted to find the target audience would take place on forums, and Facebook would be used to start a group. MySpace may also be used to craete the band website.

The ideas that we have for the video are that the main person used in the video should be a teenage girl. The video would follow her around, in her bedroom and various other places, showing her with all of her clothing and accessories. This would relate to the song, which expresses how important fashion is and may also be talking about spoilt people and how they react to fashion.


Posted by Komal Gorasia