Chosen Track

The song that we have chosen to make a music video for is 'Fashion' by the Rogue Traders. Rogue Traders is a British-Australian electro pop rock band formed in 2002. They are famous for their dance song 'Voodoo Child', released in 2005. In 2006, 'Voodoo Child' reached number 3 in the UK Singles Chart. 

Their image is contemporary, along with their songs and music videos. Their videos have a lot of effects to create a modern look. This is the case in the video for 'Voodoo Child', where it is animated.

The target audience for this particular song is mainly girls aged 15-late 20s. This is because the song talks about a topic which relates to girls, fashion. It also has expensive brands recalled in the second verse. The research conducted to find the target audience would take place on forums, and Facebook would be used to start a group. MySpace may also be used to craete the band website.

The ideas that we have for the video are that the main person used in the video should be a teenage girl. The video would follow her around, in her bedroom and various other places, showing her with all of her clothing and accessories. This would relate to the song, which expresses how important fashion is and may also be talking about spoilt people and how they react to fashion.


Posted by Komal Gorasia